Many marketers are frustrated by the quality, relevance and scalability of third party data. The promise is often far greater than the reality.
Our unique infrastructure and data partnerships provide access to a powerful database of customizable audiences. We enhance clients’ data by building unique audiences from the ground up based on your individual business and marketing needs. The incremental targeting precision drives better engagement, response and ROI.
Consumer research is an important cornerstone of effective marketing strategy, yet traditional approaches can often result in static and aggregated data. The result is a vast variability in relevance and accuracy.
Our Magnet Profile provides a real-time understanding of both your own and your competitor customers. We create profile snapshots that can help you understand real life behaviours, such as commuting patterns, retail and grocery preferences, interests and activities.
Connecting marketing investment to outcomes has never been more complex. Multiple touchpoints, dynamic media costs, online and offline purchase paths all contribute to the new marketing dilemmas: measurement and attribution.
We have developed a proprietary suite of solutions, which includes: